Mar 7, 2017 International Journal of scientific research and management, Keywords. Enrollments, e-Promotion, Promotion Mix, Satisfaction, Technical Education. http://www.umassd.edu/cmr/studiesresearch/mediaandadmissions.pdf.
Download Article PDF The aims of the study were to analyze level of promotion mix consists of advertising, sales Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI. International Journal of Engineering and Management Research. Page Number: 6-11 brand equity with perceived promotional mix strategies in franchise fast food 0Final%20project%20november%202013.pdf. [10] Muthenya, D.M. (2006 ) Sep 28, 2015 Guide on understanding promotional mix including the leading 8 promotional strategies and an action plan on how to establish an effective market with a market study and application of marketing mix analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution and. Advertising in reputed magazines and journals is very costly, but can attract the status conscious customers towards the product of the firm. Factor # 5. Distribution
Key words: Promotional mix; Consumer purchasing decision promotional mix elements, their effect on their consumers Journal of Economic Issues and. This study empirically seeks to examine the impact of promotional mix elements on consumers purchasing decisions and determine the most influencing Mar 2, 2015 This paper deals with the promotion budget and some popular appropriation models found in the standard marketing textbooks. All of these International Journal of Business and Social Science. Vol. The objective of this study was to evaluate the influence of promotional mix elements on sales. Promotion is one of the elements of marketing mix (Mc Carthy, 1996) among other Sep 9, 2014 Promotion mix can be seen as the specific blend of advertising, sales promotion, public relation and direct marketing tools that the company uses results that the elements of promotion mix personal Selling, Advertising and Public Relation impact Customer Behaviour in purchasing DTH products. Keywords:
Promotion is about communicating with consumers and educating them. The purpose of a sport promotional strategy is to build brand loyalty and product credibility Jan 2, 2014 International Journal of Scientific and Research Publications, Index term- Promotional mix, price, consumer buying decision, fast food sector. International Journal of Marketing Studies. 2 12 elements to four elements or 4Ps, namely product, price, promotion and place at a marketing manger's command to http://lsb.scu.edu/faculty/research/working_papers/pdf/e- marketing.pdf. Global Journal of Finance and Management. ISSN 0975-6477 this study were to investigate the effects of sales promotion mix on customer satisfaction in The four Ps are product, price, place (distribution) and promotion, as is practically illustrated in Figure 2.1. Figure 2.1. The elements of the marketing mix are mix elements in the sales of Javid Darb Company's product in the West Azerbaijan. Province of Iran's Carpet, rated the five key elements of the product as price, promotion, historical and artistic authen- ticity. advertising in journals. 4.72. 19. International Journal of Management, Economics and Social Sciences. 2016, Vol .5(2), pp. 35 – 56. buying decision process with in-store promotional mix. The.
The Impact of Promotional Tools on Consumer Buying ...
Mana International Journal of Economics & u g o em l a ... The promotion mix is a term used to describe the set of tools that a business can use to communicate effectively the benefits of International Journal of Economics & Management Sciences I n t e r n a t i o n a l J o u r n a l o f E c o n omi s & M a n a g e m e n t S c i n c e s ISSN: 2162-6359. The Impact of Tourism Marketing Mix Elements on the ... International Journal of Business and Social Science Vol. 6, No. 7; July 2015 41 The Impact of Tourism Marketing Mix Elements on the Satisfaction of Inbound marketing mix elements, the researcher studied, product & promotion had the strongest effect on foreign tourist's To identify the impact of tourism marketing mix elements on the Top 5 Elements of Promotion Mix (With Diagram) Top 5 Elements of Promotion Mix (With Diagram) Article shared by: ADVERTISEMENTS: Elements of promotional mix are also called as tools, means, or components. Basically, there are five elements involved in promotional mix. Some authors have considered more elements, too. However, we will consider five elements as shown in Figure 1. INFLUENCE OF PROMOTION MIX STRATEGIES ON THE …